Accordion-style checkouts provide a streamlined experience and reduce page load fatigue that can trigger cart abandonment. If you need to have a multi-page checkout, be sure to include a progress indicator so the customer can see how many steps are left to complete. Advertising Continue reading below Test every change you make Whatever change you make, big or small, conversion optimization is all about measuring progress. I never make a change to any of my digital or copy assets without running an AB test. Without testing, there's no way to know if the changes you made helped or hurt your conversions . You can't rely on raw analytics alone because too many variables impact conversions. AB testing will allow you to do side-by-side comparisons of how even the smallest modified changes affect conversions against the original part. What changes have you made to your online store that have had the biggest impact on your conversions?
Share your winnings with me in the comments below: Launching a successful rebranding campaign can seem like a terrifying and hair masking service daunting task, especially when you think about the potential risk to your SEO rankings. The last thing you want to do after building your SEO is lose all that progress because you decided to change your business name. Fortunately, declining SEO rankings don't have to be a byproduct of brand switching, as long as you do your research. Always take the necessary steps for a smooth transition and don't be afraid of a little effort and hard work. Your business will thank you in the end when your SEO doesn't drop dramatically immediately after introducing your new brand. Your Top 7 SEO Considerations When Rebranding Read below to find out what are the first steps to take when considering switching brands.
Advertising Continue reading below 1. Try to keep your original domain name This is the best way to start switching brands; it keeps the process simple and has the least chance of damaging your SEO rankings. That being said, we understand that keeping the same name isn't always possible or practical. This is especially true when changing brands. Too often, a business name is exactly what needs changing to give your business a makeover and a fresh start. Just make sure you understand that if you decide to change your domain name, you run the risk of losing a lot of search engine traffic. If you feel you need to make the switch, carefully read the next step on preserving your original content and don't skip the redirects part. You can also read this article to learn more about the necessary steps to follow when changing your domain name.