Jul 31, 2022
In Education Forum
The current popular and typical industries/scenarios/products of "consumption without orphans" include: live broadcast industry (talent live broadcast, live broadcast with goods), short video industry, scenarios of seeking co-rental, scenarios of realizing life value, social application products (Momo app, Bixin app), social e-commerce products (Pinduoduo), etc... What "Miao Tuan" needs to do is to open country email list up more application markets based on the needs of users' psychological activities in "consumption from isolation", for example: Xiao Ming, a college student who has always disliked going out to play with people, is not really "reclusive", but no one invites him out to have fun; Xiaomei, a worker in a garment factory, hopes to eat hot pot three times a week, but she often gives up because the cost of a hot pot meal is too high and the people who can have dinner together are not neat; Retired Auntie Wang and her wife plan to travel to Jiuzhaigou, hoping to bring them with experienced people who are not in the group, so as to make some friends by the way. In response to the above problems, "Meeting Group" launched three channels: "Offline Dining", "Group Fun", and "Group Tour". 3. Market description 3.1 Target market The market is laid out in the field of "escape from isolation", and the first phase starts a strategic innovation business including four business modules of "food", "leisure/play", "movie/performance", and "sports/fitness". With the development of the product, it will expand to the fields of "transportation", "community assistance", "learning and training", and "attractions". 3.2 Market size 3.2.1 Group Search - Food/Dining According to data from the National Bureau of Statistics, in recent years, the market size of China's catering industry has continued to grow, exceeding 3 trillion in 2015 and 4.27 trillion in 2018, accounting for 4.7% of the national economic output. In 2019, the revenue of the catering industry was 4.7 trillion yuan, a year-on-year increase of 9.4%. Affected by the epidemic, the revenue of my country's catering industry in 2020 will be 3.95 trillion yuan, a year-on-year decrease of 16.6%, but the revenue scale will still reach 3.95 trillion yuan. During the epidemic, people's expectations for offline catering consumption have become stronger and stronger. In the foreseeable future, after the epidemic, the catering consumption industry will usher in a blowout growth. This also brings more market opportunities for the business of "seeking groups - gourmet/combination".