Forum Posts

Omar Faruk
Jun 29, 2022
In Education Forum
This is a great opportunity for smaller, more authentic channels to break through the noise of more established content factories, providing a more equal playground for creators of all sizes with videos of various lengths. I think that. GJ : The current YouTube algorithm has several factors such as total play time, relevance, upload date, rating, etc. Even the total play time contains some sub-elements. Which element or sub-element is YouTube most likely to change? MR : As mentioned earlier, I think one of the biggest changes, "quality monitoring time," has already happened without the big fanfare we usually expect. This is a very important indicator of viewer satisfaction, and I think YouTube is making a lot of investment. I think QualityWatchTime goes far beyond the usual signals of subscribing to channels and clicking through videos based on thumbnails and titles, focusing on ghost mannequin effect the viewer's experience. A channel can have 2 million subscribers, but if the content leaves viewers "dissatisfied" (regardless of subscribers), a good "total play time" perspective. Despite its traditional understanding, the platform may not display much of the content for that channel. advertisement Continue reading below I think one of the ways this is measured internally by YouTube is related to a new indicator of viewer retention across the channel. (As an example, did the viewer watch the content of a particular channel more than once in a particular month?) This is related to the entire content creator and the retention of the video. Video viewer retention is a very directional and important report that creators should already be familiar with, and is a great marker of the relevance of a particular video to the viewer. We are confident that YouTube will begin to showcase more information within YouTube Analytics and Creator Studios so that content creators can double down content that is "satisfying". Last week, Assaf Reifer (YouTube / Google Product Manager) posted the following tweet: In this tweet, we're announcing a new report that shows other videos watched by viewers across YouTube. YouTube creators, if you want to know more about your audience, find out which topics and formats resonate best,
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Omar Faruk

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