Jul 30, 2022
In Education Forum
First and foremost, don't just rely on the standard CTA tools provided by YouTube, for example. Annotations and endcards can be used, but verbal call-to-action phrases and animated copy overlays that enhance verbal CTA will have a greater impact on the viewer. What's more, the end card only appears at the end of the video. According to a survey, 44% of viewers abandon videos after 60 seconds. It's been a long time until the end card of the phrase that encourages action, isn't it? Video abandonment rate chart So why wait until the end whatsapp database of the video when few people see the action-prompting phrase? Instead, place the CTA at the beginning of the video, just before the intro, while the ratings are still high. At the end of this video by real estate firm Halstead (from around 3:15) , they add a phrase that encourages simple verbal action . Another approach that works well is the "IF-THEN" statement. For example, if you are suffering from a particular problem and want to get rid of it, click on it to buy. Again , Squatty Potty video ads are a great example of using this technique. If the action-prompting phrase doesn't fit naturally in the first part of the video and you really need to put it at the end, be sure to keep the viewer. Providing different incentives and encouraging them to watch to the end is a great trick. Backlinko's Brian Dean does a great job with this in many of his YouTube videos . He would say : Here is an example of what your link should look like. I'll quickly explain why link placement is so important to SEO . And continue the video before telling the viewer what's so important about link placement. This is a smart way to increase viewer retention. Details: How to create a CTA that actually triggers an action # 5-Your video does not have a text overlay Eighty-five percent of Facebook videos are watched without audio. And perhaps the same is true for Instagram.